Kitschen Timeline // Past Events

Kitschen Timeline // Past Events

2008 : Founded

2009, Sept : What's Your Kitschen Look?
                [RM500 shopping spree]


2010, April : Most visited Kitschen Store : Sunway Pyramid (Online Poll)


                    "Fashion is about good energy. Its about feelings. That's what I have to give the people, good               
                     energy & good feelings." Adriana Lima

2010, May : Kitschen! Style My Friend (Makeover)
                     [RM250 vouchers for 2 & full page feature in IFeel Magazine]


2010, Aug : What's Your Kitschen Look?

2011, July : I Deserve A Makeover Contest
               [RM500 worth of clothes & spread in 17 Magazine]


2012, April : Students Weekend @ 1Utama & Sunway Pyramid
                 Kitschen Best Dressed Student



*various mentions about individuality & mixing

Details & Interior

Entrance

Window Display

Window Display

Window Display // Sale Tag

Tank Top // Packaging

Kitschenlicious Tag //  Mirror Sticker

SALE

Pricing Details

Men's Pants Display

Fitting Room

Fitting Room Details

More Details

Mannequin 

Lighting

Labels

Minutes of Meeting #1

Meeting Minutes

Date: 26th June 2012

Venue: Mcdonald's, Sunway Pyramid.

Attendees: Qloe, Raisa, Sammy, Vivien

Kitschen Flagship Store Visit and Background Research

Agenda

1. Site visit to Kitschen, Sunway Pyramid and a rough layout in drawn out. However,  we failed to get layout, past content and much information from the branch manager.
   Our observations are:
• Usage of sale baskets and mannequins noted.
• Using sales to attract consumers.
• Noted that price is ranged from low (RM 15) to high (RM 100+).
• Dim lighting in store.
• Resting area strategically installed near the Men's section.
• Noted that layout is cluttered and not well organized.
• Store's interior consists of three different tones; white, dark grey and brown(wooden).
• Interesting collateral noted but with terrible finishing.
• Target audience not clear through products displayed.
• Music choice is good and gives positive effect on the overall ambience.
• Window display shows how unorganised they are. Missing to appeal to the intended target audience.
• Actual customers are not of the intended target audience.
2. Pin pointing competitors:
• Possible competitors: Topshop, MNG, Cache Cache, Springfield, H&M, Cotton On, Uniqlo, Forever 21, Padini.
• Competitors nearby: Forever 21, Cotton On
3. Agreed conclusions and actions:
• Need to find out past contents, activities, competitions, etc.
• Raisa to call the headquarters for information.
• Lifestyle that Kitschen is trying to sell: Kitchen concept, experimenting with food is like experimenting with clothes analogy, mix & matching, youth.
• Setup of this blog.
• Need more in depth research of its competitors.

A reference for possible competitors.

Meeting adjourned.