Meeting Minutes
Date: 26th June 2012
Venue: Mcdonald's, Sunway Pyramid.
Attendees: Qloe, Raisa, Sammy, Vivien
Kitschen Flagship Store Visit and Background Research
Agenda
- Site visit to Kitschen, Sunway Pyramid and a rough layout in drawn out. However, we failed to get layout, past content and much information from the branch manager.
Our observations are:
- Usage of sale baskets and mannequins noted.
- Using sales to attract consumers.
- Noted that price is ranged from low (RM 15) to high (RM 100+).
- Dim lighting in store.
- Resting area strategically installed near the Men's section.
- Noted that layout is cluttered and not well organized.
- Store's interior consists of three different tones; white, dark grey and brown(wooden).
- Interesting collateral noted but with terrible finishing.
- Target audience not clear through products displayed.
- Music choice is good and gives positive effect on the overall ambience.
- Window display shows how unorganised they are. Missing to appeal to the intended target audience.
- Actual customers are not of the intended target audience.
- Pin pointing competitors:
- Possible competitors: Topshop, MNG, Cache Cache, Springfield, H&M, Cotton On, Uniqlo, Forever 21, Padini.
- Competitors nearby: Forever 21, Cotton On
- Agreed conclusions and actions:
- Need to find out past contents, activities, competitions, etc.
- Raisa to call the headquarters for information.
- Lifestyle that Kitschen is trying to sell: Kitchen concept, experimenting with food is like experimenting with clothes analogy, mix & matching, youth.
- Setup of this blog.
- Need more in depth research of its competitors.
 |
| A reference for possible competitors. |
Meeting adjourned.
