The pitch: Kitschen: 07/07/12

Three Lessons for start-ups from H&M:

Create different ranges to appeal to different consumers

Designer collaborations with major fashion labels // launching limited editions - to motivate consumers to spend.

Music // Interactive Fashion // Art // Film // Games for contemporary edge.

Lana Del Rey, 26 year old singer who signed on

as a model with Next Model Management

is the new face of H&M.

H&M Business Concept:

Fashion & Quality At The Best Price

Interesting Points:

Interiors have to provide an inviting framework that guides customers through the different departments & functions
Customers should feel comfortable stepping in for a visit, whatever their background
The layout of the display windows should suggest a feeling, without taking focus away from the clothes
Window displays are where customers first meet the brand.

H&M Window Display

Sources:

http://www.startupsmart.com.au/business-planning/three-lessons-from-fashion-retailer-hm/201204025914.html

http://about.hm.com/content/hm/AboutSection/en/About/Facts-About-HM/Idea-to-Store/Meeting-the-Customer.html

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HIGHLIGHTS

Buy 2 for the price of RMx, promotions - to target bestfriends, friends to buy together.
A lot of sales (attract people with very low prices)
Do, but rarely have contests
Do, but rarely have runway shows, & not in malaysia.
Collaborations with music artists
Collaborations with young & aspiring designers
Collaborations with charitable causes -- Human

ELABORATIONS