We need to:
- Convince Kitschen(/Liwen) to buy our pitch (Why should Kitschen buy our idea?)
- Knowledge about Kitschen
- How does our event fit into their identity/style
- Rationalize everything we want to do
- Be clear about everything we want to do
- Be very sure about what we want to sell
- Be clear about the target audience
- Be clear about the objective of the campaign
- Talk about the expected outcomes of the whole campaign
- What kind of changes will it bring to Kitschen?
- Why would people respond to it?
- Point out questions that the client might ask
