Meeting Minutes
Date: 16th July 2012
Attendees: Qloe, Raisa, Sammy, Vivien
Art Direction
Agenda
- Reinstating the concepts we have now:
- Masak masak party (childhood/youth)
- Fashion playground (fun/experimental)
- Home sweet home/ home cooked meals (nostalgic/retro?/kitchen)
- Musical kitchen (nanta)
- Before choosing, a reminder of things we have to think about:
- execution
- product line up
- pricing
- location
- event/promotion
- collaterals
- prints
- digital media
- interactives
- mood & emotion
- lifestyle
- logistics
- lorries & contenas
- Musical Kitchen (Nanta) concept discussion:
- Nanta (our inspiration) is "a non-verbal performance of free rhythmical movements that dramatize customary Korean percussions in a strikingly comedic stage show." It uses kitchen utensils to create music.
- Fashion is always related closely with music. hence, we chose nanta. selling clothes/ selling the lifestyle - one of the ways thru concert as fashion show. models model clothes. as well as sing/dance/play music instruments & kitchen utensils.
- "Music can be made out of anything so looks can be made out of anything"
