Sunday, 8 July 2012

Competitor Research: Topshop

Topshop

Marketed as the style setter, Topshop and their eclectic British style has grown to have over 300 stores in the UK alone and ships to more than 100 countries since 1964. Their Oxford Circus flagship store became a tourist spot and they are now the only high street brand to show at London Fashion week.

Topshop main website.


Tumblr and blog.

Topshop recognize the importance of keeping in touch with its customers and increase the interactions between them. In their blog, they have live Q&A sessions on different style themes and answers fashion queries that are posted by their customers.




Other interactivity and events on Facebook: (click pictures to be linked)








Preview: Topshop Spring-Summer 2012 in Malaysia:

http://www.venusbuzz.com/archives/13596/preview-topshop-spring-summer-2012/