Progress: Collateral

Vouchers to be given out during the launch.

Idea on the form of the stickers.

Trying out new effects for pictures to be put onto the lookbook page.

Stickers (form-testing)

Stickers (form-testing)

Presentation References

DEVELOPING AD CAMPAIGN

More PowerPoint presentations from Bhuvi

Advertsing Campaign Presentation from Gracey Newman

We need to:

• Convince Kitschen(/Liwen) to buy our pitch (Why should Kitschen buy our idea?)
• Knowledge about Kitschen
• How does our event fit into their identity/style
• Rationalize everything we want to do
• Be clear about everything we want to do
• Be very sure about what we want to sell
• Be clear about the target audience
• Be clear about the objective of the campaign
• Talk about the expected outcomes of the whole campaign
• What kind of changes will it bring to Kitschen?
• Why would people respond to it?
• Point out questions that the client might ask

Collaterals

- Posters (stickers)
- Online banner (flash/still)
- Webpage (interactive)
- Countdown screen???
- Triangle thing
- Vouchers (or if u have better ideas)

Triangular givaway box:

Mock ups:  

Idea pitching for other collaterals:

Logotype

Initial choice for logotype:

+ color selection

+ background design

 too dark

 too mundane

Final selection of logotype:

Typeface: ODYSSEY 2012

Body type selections:

Majority agrees that Eurostyle (bottom left) was best.

Post Production: Trials & Errors

 

Background designs by Qloe:

 

Decorative elements: 

 

Vivien's 5minutes masterpiece

Photo selection + Retouching

Photo Selection

Yellow = short listed

Red = selected

RETOUCHING

(By Raisa)